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Important — Snapchat

Snapchat My AI: What Parents Should Know

My AI is Snapchat's built-in AI chatbot, available to users including teenagers, and it appears pinned in the chat feed like a friend.

Published: 2026-03-10

What Changed

My AI is Snapchat's built-in AI chatbot, available to users including teenagers, and it appears pinned in the chat feed like a friend. Journalists and researchers have shown that chatbots of this kind, My AI included, can produce age-inappropriate or unreliable responses when pushed, and young users may come to treat the bot as a confidant. Snapchat's Family Centre gives parents some controls over their teen's use of My AI, and conversations with the bot are processed by Snap rather than being private.

What to Review

  • Ask your child how they use My AI, and explain that it is software run by Snapchat — not a friend, not private, and not a reliable source of advice.

Parent Actions

  1. 1If you use Snapchat Family Centre, review the My AI controls available there, and agree that anything serious — health, safety, relationships — gets talked about with a person, not a bot.

Full app guide

View the complete Snapchat safety guide

This is practical educational content to support families. For case-specific concerns about a child's safety, contact the NSPCC helpline on 0808 800 5000 or your local safeguarding team.

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Last reviewed: 2026-03-30