Parasocial relationship
A one-sided emotional connection with a public figure, influencer, or online personality. Children may feel they know a creator personally, making them more trusting.
In plain English
A one-sided emotional connection with a public figure, influencer, or online personality. Children may feel they know a creator personally, making them more trusting.
Why it matters
Parasocial bonds can be a route to harm if a creator promotes risky behaviour, scams, or grooming. They also make children more susceptible to sponsored content. Talking about how creators earn money helps maintain healthy scepticism.
Related
Risks and topics
This is practical educational content to support families. For case-specific concerns about a child's safety, contact the NSPCC helpline on 0808 800 5000 or your local safeguarding team.
Last reviewed: 2026-05-17